Companies that don't suck: Amy's Kitchen


I've been meaning to post about this:

I am making a concerted effort to bring my lunch to work and not buy lunch when I'm here, and I've been doing really well. One thing that helps is to have an emergency stash of canned soup for days when I forget. However, I hate most canned soup, as it is salty and nasty. But Amy's Kitchen makes some pretty good lentil soup, so I usually use that.

Well, a couple of weeks ago, Amy's soup was on sale at the co-op and I picked up some more varieties to have around. One of these was potato leek. I like potato leek soup a lot, so I was jazzed to see it. Then, on a Friday, with the rest of my at-work soup supply gone, I popped open the potato leek.

It was so incredibly gross. It both looked and tasted like paste. It was gray, lumpy, and completely inedible. So I wrote an email to Amy's, telling them how bad it was and how disappointed I was, particularly since I usually enjoy their products.

Someone wrote me back. Not in three to six weeks, or even three to six day, but in a couple of hours. She said that they are aware of the problem with the potato leek soup (it doesn't hold up once it is in the cans) and are pulling it from the market. She also asked for my mailing address to send me some coupons for my trouble.

So I expected that I'd receive coupons for a couple of free cans of soup in several weeks.

Well, once again, they surprised me. By the following Wednesday (bad soup was on Friday) there was an envelope in my mailbox that contained EIGHT coupons, each for a free Amy's product. Any Amy's product. Not just soup, which I buy at the co-op for less than $2 per can, but frozen pizzas (which cost $6 or more each) or anything else. So, basically, the sent me $48 worth of coupons.

That is customer service about which I cannot complain. My complaint was addressed quickly, I was treated very courteously, and the company made it right. I will definitely remain a supporter of Amy's, and thought it only right to share the experience with you as well.


I haven't had too much of the soup (it's never on sale at HEB) but those frozen lunches are the best!

The only time I ever feel "full" after eating a frozen lunch. And I LOVE those pizza roll things.

Thanks for sharing that, Grace. I love Amy's products but I don't buy a lot of frozen food these days because I've found I just ignore them and feel like it's a waste. But I LOVE responsive customer service. I've been slacking on breakfast. Maybe their burritos would be a good bet? ;)

hmmm, I wonder how many people will try this and see how many free coupons they can get?

I don't know...are you suggesting that I shouldn't have posted this here as it could lead to Amy's being defrauded?

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April 2012

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