Why online is better: Sephora


This weekend, I visited my first brick and mortar Sephora store. I have been ordering from them online for several months, so I was happy to check out the real deal.


In one way, it was fun--I got to see things and browse in a way that you can't really do online. But it ended up being more expensive than it would have been had I bought it online, or at least I got less for the same amount of money. Observe:

At the store, I purchased the following:
Benefit Silky-Finish Lipstick in Dessert First, $18
Urban Decay 24/7 Glide-On Eye Pencil in 1999, $16
LORAC Eye Shadow/Liner in Midnight Sparkle, $16
Smashbox Photo Finish Light Foundation Primer, $36
Smashbox Bionic Mascara in Jet Black, $19
Subtotal: $105
Tax: $8.66
Total: $113.66

The cashier added one sample to my bag, a small vial of j'adore by Dior fragrance.

Now, what if I had made this same order online?

The subtotal would be the same: $105. There would have been no shipping cost, as shipping is free for orders greater than $50. Then I could have picked three samples from among the ones being offered right now, which include the j'adore I got, but also fragrance samples from Donna Karan, DKNY Men, Yves Saint Laurent, Sean John, Lolita Lempicka, Escada, and Ralph Lauren; as well as a tinted moisturizer sample from Stila, a brow powder sample from Anastasia, a sample of Laura Geller Spackle, and a sample of Kinerase Extreme Face-Lift.

Then I could have used a coupon code. The ones available currently aren't that great (no percentages off), but even right now I could have gotten a DuWop Prime Venom sample; Sephora Brand Birthday Vanilla Cupcake Bath & Shower Bubbles; a sample of Bare Escentuals Buxom Lash Mascara; a travel sized Smashbox Photo Finish Primer; or a DiorShow mini mascara.

I also could have gotten 4% cash back from my purchase via eBates. And added the $100 I spent to my Beauty Points account, which I believe is accumulating to get some kind of free treats.

So...I would have ended up spending 4% less ($100.80 rather than $105), gotten two more small samples of my choice besides the j'adore, and gotten a nice large sample like Dior mascara.

Yep. Going with online from now on.


Have fun with all of your goodies. That stuff is pricey so I hope you like it : ) My friend was addicted to Sephora and went I visited her we went to the store. It was fun to look at all the stuff. She had a benefit card and was so excited about it - but then I saw the 'free' gifts and they were super measly. Much less than the 'free' gifts you get at department store make-up counters. Definitely not a worthy incentive.

It's funny how online is becoming not only easier in many ways, but also less expensive.

Obvious choice to stick to online buying, and disappointing they only gave one sample at the store. I've read the DuWop Prime Venom's supposed to be very good.


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