This weekend, I visited my first brick and mortar Sephora store. I have been ordering from them online for several months, so I was happy to check out the real deal.
In one way, it was fun--I got to see things and browse in a way that you can't really do online. But it ended up being more expensive than it would have been had I bought it online, or at least I got less for the same amount of money. Observe:
At the store, I purchased the following:
Benefit Silky-Finish Lipstick in Dessert First, $18
Urban Decay 24/7 Glide-On Eye Pencil in 1999, $16
LORAC Eye Shadow/Liner in Midnight Sparkle, $16
Smashbox Photo Finish Light Foundation Primer, $36
Smashbox Bionic Mascara in Jet Black, $19
The cashier added one sample to my bag, a small vial of j'adore by Dior fragrance.
Now, what if I had made this same order online?
The subtotal would be the same: $105. There would have been no shipping cost, as shipping is free for orders greater than $50. Then I could have picked three samples from among the ones being offered right now, which include the j'adore I got, but also fragrance samples from Donna Karan, DKNY Men, Yves Saint Laurent, Sean John, Lolita Lempicka, Escada, and Ralph Lauren; as well as a tinted moisturizer sample from Stila, a brow powder sample from Anastasia, a sample of Laura Geller Spackle, and a sample of Kinerase Extreme Face-Lift.
Then I could have used a coupon code. The ones available currently aren't that great (no percentages off), but even right now I could have gotten a DuWop Prime Venom sample; Sephora Brand Birthday Vanilla Cupcake Bath & Shower Bubbles; a sample of Bare Escentuals Buxom Lash Mascara; a travel sized Smashbox Photo Finish Primer; or a DiorShow mini mascara.
I also could have gotten 4% cash back from my purchase via eBates. And added the $100 I spent to my Beauty Points account, which I believe is accumulating to get some kind of free treats.
So...I would have ended up spending 4% less ($100.80 rather than $105), gotten two more small samples of my choice besides the j'adore, and gotten a nice large sample like Dior mascara.
Yep. Going with online from now on.