What if No One's Watching?

Back in February, when I signed on with the BlogHer ad network, I posted to explain why. At that time, I said:

So, why? Well, not for the reason you think. For me, it's got nothing to do with money--as low as my readership is, I hardly think it's going to bring in the big bucks, and whatever I get from it is going straight to charity. But, after observing and hearing about them for so long, I wanted to be part of the network. Under that ad are links to posts from other blogs in my group, and I am exicted as heck about that--both finding new things to read that way and having my own work featured in those links in the future. So there's that reason.

The other reason is that my blogging has been falling off lately, and it's largely because I am not making time for it when I have so many other projects to do. Projects that I am responsible for, because someone is paying me for them, or at least expecting them of me. Joining the network puts my blog on the list of those projects--paid projects for which I am responsible, not things I just do for myself. Since it's a major goal this year to blog daily or near-daily, getting my blog on that list was an important step In general, I think my ad plan has worked. I've blogged much more steadily since the ads came about than I did before that, my entries have often been featured in the links, and my readership has gone up (though my vacation hiatus sent it spiralling back down).

And, I've made some money. Not much, but some. Today I got my first payment from BlogHer, for $35.22. I believe that is for three months, but I'm not sure.

So, where should it go? As I said originally, all proceeds go straight to charity. What geeky women's charity can I put this towards? Ideas?