I know I've said this before, but I think I found a new favorite curated subscription program. petiteBox is a new US offering from the folks behind UK-based beauty subscription service Glossybox. petiteBox is intended for women in the second half of pregnancy and the first year of a baby's life, and each box is specifically geared to the current stage of the subscriber and her baby. Each box contains 4-7 products (not samples), as well as some very well-done literature. The focus is on health, wellness, and pampering for mom, as well as top-of-the-line stuff for baby. The products are promised to include the "creme de la creme of brands within the baby and parenting space."
And y'all, they aren't lying.
First, the packaging for petiteBox is the hands-down best I've seen for any curated subscription service. The box, shown above, is large, heavyweight, pretty, and completely reusable (I'm already thinking of ways to re-purpose a stack of these).
Inside, the products are wrapped in tissue paper and everything is sealed with a simple logo sticker.
After you pull away the tissue paper, you'll find extremely well-packaged products, nicely arranged, and whatever literature petiteBox includes. In my box, there was a welcome letter, a press release, an informative product card listing the contents of the box, and an envelope of cute cards with information on them, including a tutorial on how to choose a diaper bag and a recipe card for pregnant-and-breastfeeding friendly beverages.
This was the whole contents of my box:
From bottom left, you are seeing:
Angel Dear Blankie: Adorable, super-soft combo of a stuffed animal and a blanket for little ones (retail $13).
Earth Friendly Baby Shampoo/Body Wash: A full-sized bottle of nice lavender-smelling baby wash (retail $9.95).
Basq Calm Resilient Body Oil: A full-sized bottle of really lovely lavender pear smelling body oil (retail $38).
MAM Pacifiers: A package of two BPA-free MAM pacifiers (retail $6.95).
Lotus Wei Infinite Love Mist: A full-sized bottle of amazing smelling "Infinite Love Mist" spray (retail $35).
Basq Advanced Stretch Mark Butter: A little one-use sample packet of stretch mark butter (retail $35 for the 4 oz full-size).
Lasinoh HPA Lanolin Oil: A full-sized tube of pure lanolin nipple cream (retail $10.99).
So what do you notice about these products? Well, first off they're all, as promised, high end. You won't find most of this at CVS. Secondly, the retail value of this box is far and away above the $25 price tag. Adding up the retail prices for the products, I get a whopping $113.89! They're also all useful--the included toy/blanket is something I can see my child loving, and the body products, for both mom and baby, are all really nice. With the exception of the lanolin, to which I am allergic (no way for them to know that!), I will use everything in this box. It also introduced me to new brands, particularly Basq, whose products I will further investigate.
With their first box, petiteBox has exactly captured what is so great about curated subscription services. The beautiful products and lovely packaging make this box feel like a gift, and every product in it is both interesting and useful. I honestly cannot give high enough marks to this one, and I cannot wait to see what next month will bring!