Curated subscription review: Glossybox

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I was really, really excited about the US launch of Glossybox. First, I'd heard good things about the UK version (and some good things about the Canadian version). Secondly, I adored my first petiteBox, which is put out by the same company. Finally, the website just looked so nice! The boxes are a bit steep in price, at $21/month for "5 exciting travel-sized beauty products," but I queued up for the US beta launch anyway.

I joined Glossybox on May 10. On May 25, my box shipped. It arrived on May 30. This is all slow enough to annoy me, but it's within the range of normal, probably, so I can't complain too much about it.

The packaging is as nice as the website shows. The box is a light pink, heavy cardboard container with separate lid and the little Glossybox crown logo on the top. It's very reusable.

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Inside, the packaging continues to impress, with the products neatly wrapped in tissue, a real ribbon, and Glossybox's informational card:

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But what about the real test? These were the products I received (and I believe they were the same across Glossybox subscribers, though I am not 100% sure on that):

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-1.7 oz Phyto Phytojoba Intense Hydrating Mask for Dry Hair ($38 for 6.7 oz, estimated value $9.64)
-.028 oz Burberry Lip Mist in Copper No. 202 ($30 for .12 oz, estimated value $7)
-.5 oz (full-sized) Zoya Nail Polish in Reagan (estimated value $8)
-.27 oz Amore-Pacific Moisture Bound Refreshing Oil-Free Hydra-Gel ($100 for 1.7 oz, estimated value $15.88)
-1.29 oz (full-size) Marvis Whitening Mint toothpaste (estimated value $7.50)
-Glossybox branded blush brush

Total estimated value: $48.02 (plus the brush)

As far as value goes, I'd give Glossybox a middling mark--yes, the products are worth more than twice what I paid for the box, but I regularly see values this high and higher with lower price-tag boxes (Beauty Army and Birchbox come to mind). While this box by no means felt like a rip-off, it's not the most cost-effective box I've received, either.

The variety of the products was nice--a hair product, a skin product, a nail polish, and a makeup product, rounded out by a toothpaste. The toothpaste I found a little bit weird, frankly, but I love the Marvis packaging so much that I can't complain, and it was, at least, full-sized. I liked the size of the products in general--the cheaper products (nail polish and toothpaste) are full-sized, and the more expensive products are big enough samples to get some real use from.

The thing I liked the most about this box was that the products are all things I'd like to use/try. The Burberry Lip Mist, unfortunately, is a wretched color for me, but that's a luck-of-the-draw thing and not remotely Glossybox's fault. The nail polish is a great summer color and I plan to use it the next time I paint my toenails (i.e. when I can reach them again). The hair mask will be useful for summer-fried hair. The toothpaste will go in my travel supplies and be used eventually. The moisturizer will be added to my ever-rotating lineup. I also really appreciated the "extra" of the brush, which seems to be of a fairly high quality. There is nothing in this box that isn't usable, nothing that I pulled out and wondered why they'd bothered. That helps with the feeling of getting a little luxurious gift, and I appreciate it.

I can't unequivocally recommend Glossybox yet, but I am hopeful and I will certainly be keeping an active subscription for a couple more months to see how they progress. I'll keep you updated.

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June 2012

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